Make memories, not mess

We are calling on everyone to take responsibility for their own rubbish as they make the most of Wales’ beaches, parks and beauty spots this summer.

Across Wales, rates of litter have increased as Covid restrictions continue to ease, and the weather improving.  The actions of a small minority have had a negative impact on everyone’s enjoyment of nature. They have also put more strain on council workers who have worked tirelessly throughout the pandemic to keep open spaces clean and safe while maintaining other essential services.

Keep Wales Tidy has joined forces with all other local authorities in Wales to encourage people to do the right thing while they make the most of the summer. To stop bins filling up and overflowing, everyone is being urged to take their litter home and dispose of it there.

The campaign is being run as part of Caru Cymru (a Welsh phrase meaning ‘Love Wales’) – an inclusive movement led by Keep Wales Tidy and local authorities to inspire people to take action and care for the environment.

Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

Litter has a significant and far-reaching impact on our communities. We’ve identified that when areas are uncared for it makes people feel unsafe, it affects social cohesion, the sense of pride in communities, stifles economic growth and tourism.

We’ve all missed our favourite places during lockdown. It is essential that our precious parks, green spaces and beaches are kept clean and safe for everyone to enjoy. Every person has a part to play. It is not acceptable to expect somebody else to pick up the rubbish that you create. When you’re out, make memories, not mess – if bins are full, take your rubbish home.

Lesley Jones
Keep Wales Tidy Chief Executive

Get involved

You can get involved in our campaign by visiting our Campaign Toolkit – a one-stop shop where you can download and customise posters, stickers, social media graphics and more!

Visit the toolkit

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