Sero Zero Waste crowned ‘Retailer of the Year’ at The National Environmental Awards

We sponsored ‘Retailer of the Year’ award at this year’s National Environmental Awards.

Liz and Laura, owners of Newport-based Sero Zero Waste, were crowned winners of ‘Retailer of the Year’ at The National Environmental Awards 2022 for leading the way in reducing plastic waste. The duo also bagged the ‘Environmental Entrepreneur Award.’

Sero Zero Waste sells refillable dry whole foods, local produce and other sustainable products at their store in Tredegar House, Newport. The zero-waste shop is helping the Newport community reduce their plastic waste by refilling containers.

Since opening their doors last year, they’ve refilled over 17,000 containers that would have otherwise been disposed of after one use. The sustainable store is educating people to make the switch from single use and seeing positive behaviour change on a local level.

It's a huge honour to win an award for something like Retailer of the Year. When we set out to create Sero Zero Waste we really focused on what we could do to serve the local community and create a space where they could easily make changes to their plastic consumption. Everything we do is about making plastic free living more convenient and an easier option for everyone, so it feels great to be awarded for doing just that. Honestly if you want to restore your faith in humanity.... open a zero-waste shop! Seeing people choose to make small changes every day that result in this kind of impact will absolutely do the trick.

Laura Parry
Co-owner of Sero Zero Waste

It was fantastic to attend The National Environmental Awards and find out about all the worthy winners, including Llangattock Litter Pickers winning the ‘Environmental Community Group’ award. Our inspiring sponsored category ‘Retailer or the Year’ winners, Sero Zero Waste, are the first zero waste shop in Newport helping the community to reduce their plastic waste. We’re excited to work with them to promote their business as best practice in plastic reduction and encourage other organisations to put plans in place to consider consumer impact on the environment.

Louise Tambini
Keep Wales Tidy Deputy Chief Executive

We’re calling on businesses and organisations to pledge their commitment to the four Rs: reduce, reuse, recycle and repair through our Caru Cymru movement. We want to build a network of businesses across Wales that are dedicated to reducing waste and celebrate the positive actions they’re taking.

From quick wins to long-term changes, pledging commitment to the four Rs is simple – tell us what actions your business is taking by completing an online pledge form.

With ideas to get you going and downloadable review and action plans, we have made it as easy as possible to commit to take action and be part of the solution.

Related articles

Deposit Return Scheme needed now more than ever


Read more
Single use plastics ban – what next?


Read more
#TidyRoadsides: tackling roadside litter


Read more
How clean are our streets in Wales?


Read more