By hosting a Hub, you are helping to make your community a cleaner, safer place to live, work and play.
To help you celebrate your amazing work, we’ve created some useful promotional materials, together with a few handy hints and ideas. Just click on the headings below.
Of course, if you need any further support, please contact our Marketing and Communications Team. We’d also love to hear your suggestions for other materials you think would be helpful.
We regularly promote Litter Picking Hubs in the media, on the Keep Wales Tidy website and social media channels. We will always direct people to our online map which displays the opening hours and contact details for all our Litter Picking Hubs.
It’s vital this information is kept up to date, so please make sure you check the details regularly and let us know as soon as there are any changes.
Just email our Data Team, who are responsible for all our online maps at data@keepwalestidy.cymru
Click on the links below to download a selection of posters to display in and around your Hub.
We also have a limited number of eye-catching printed materials available, including waterproof posters and banners for outside your Hub, and card posters and signage to display inside your building. To get hold of these, please email comms@keepwalestidy.cymru
Did you know, tens of thousands of social media posts are sent every second? This can make it difficult to stand out. Here are a few tips to help ensure people stop and click on your posts.
Be visual. Posts that include photos and videos always perform better than those without. Even simple things like before and after groups can be a really effective But please don’t forget that consent must be gathered before sharing anyone’s image.
Social media graphics can also help grab attention. We have a range of editable graphics for you to use – just click on the links below.
Hashtags act as labels, grouping together conversations, which allows people to find similar content. Most popular on X and Instagram, hashtags are a great way of connecting with a wider audience. Don’t forget to use #CaruCymru (a Welsh phrase meaning ‘Love Wales’) for all your Litter Picking Hub activities.
Tag relevant accounts. All social media channels give the option to tag other accounts in your posts. By doing so, you can increase the reach your posts have through exposure to those channels’ followers. Please remember to tag Keep Wales Tidy and your local project officer and we’ll do our best to share your activities.
Emojis are an easy way to convey feelings. Including up to three emojis will help give your posts personality.
Get to know your audience. Every channel enables you to see how your posts are performing. By regularly looking at the analytics or insights you can start to develop a better understanding of who you’re talking to, when they’re online and what posts they’re enjoying the most.
Learn from others. Follow or like other Litter Picking Hubs! Take inspiration from their content and engage with their posts. This will help with your own following by alerting individuals with similar interests to your channels.
Encourage your borrowers to get involved in posting about your Hub. You could ask for group shots, videos of the litter pick, or even before and after shots. It’ll help demonstrate the Hub in action and show your community what is being collected.
It may seem obvious, but local media (newspapers, websites and broadcast channels) want good local stories, or a local angle on a national story, especially with a human interest. Luckily Litter Picking Hubs provide great content!
This goes far beyond launching your Hub. You could celebrate reaching a particular milestone, such as the hundredth clean-up; you could highlight historical litter that’s been found; you could showcase your regular borrowers or ‘Hub heroes’; or you could do some joint publicity with a local business using your Hub – they may even be able to offer in kind support.
To help you reach out to local media, we’ve created some press release templates – just click on the links below to download them. The brilliant team at Cardiff-based PR agency Working Word have also put together a short guide on how to write effective press releases.
Most local newspapers will provide contact details for journalists on their websites or Facebook pages. You can also submit stories directly on a lot of online news sites, such as In Your Area.
Proudly share that you are a Litter Picking Hub on your website, emails and publications.
We’ve created a ‘We are a Litter Picking Hub’ logo which you’re welcome to use wherever you see fit. Perhaps the logo could be added to your letterhead as well as your website and email signtaure?
We’d love to hear how you’re making use of the materials. Email the team – comms@keepwalestidy.cymru
This project is funded by the UK Government. With thanks to our local authority partners.
