This type of litter includes drinks containers as well as items like lids and straws. Unlike other sources of litter, lots of drinks litter – like cans and plastic bottles – is recyclable. Yet it is estimated that 38 million plastic bottles end up in landfill every day in the UK.

Although recycling rates in Wales have improved significantly and are on target, we live in a time when the waste that we produce is considered as being of no or little value. Drinks containers are one example of discarded resources which are having a very damaging impact on our local environment, our waterways, rivers and wildlife.


Prevention needs to be at the heart of our efforts and we love reusable bottles and cups for all our drinks. A Deposit Return Scheme could also help to reduce drinks litter by rewarding people for recycling when they’re out and about and on-the-go.

Access free ‘Make Memories Not Mess’ campaign resources