Our History
Keep Wales Tidy’s origins can be traced back to the 1950s, when post-war pride in the UK led the way in tackling the ever increasing problem of litter. The Women’s Institutes responded by creating the Keep Britain Tidy group.
Fast forward to 1972, when the Keep Wales Tidy campaign was launched.
It began life as the Welsh Directorate of the Tidy Group until devolution began and in 2005 Keep Wales Tidy became an independent charitable organisation.
Our Vision
Beautiful Wales 2022 -2030 outlines how we will continue to work with Welsh Government, public bodies, partner organisations, community groups and our army of volunteers to deliver a country that we are all proud to call beautiful.
The strategy is a simple one which promises to eradicate litter and waste, set standards for environmental excellence, create and restore green spaces and empower youth on environmental issues. Have a look for yourself at the plan.
Read our Strategy
Our Impact
Each year we publish a report which highlights the positive impact that Keep Wales Tidy, working together with our volunteers, has had on the local environment.
Read our Impact Report 2024-25
Key dates
1987
Blue Flag Award launched in Wales
1994
Eco-Schools programme launched in Wales
2002
Green Flag Award for Parks launched in Wales
2008
Tidy Towns initiative launched in Wales
2011
Single use carrier bag charge introduced in Wales
2016
Spring Clean Cymru campaign launched in Wales
2017
Long Forest project launched in Wales
2021
Caru Cymru movement launched to eradicate litter and waste
