Who we are

Keep Wales Tidy is the charity committed to working with local communities across Wales to protect our environment now and for the future.

Practically, we know that a good quality environment matters to people and that the benefits can make a real difference to our health, well-being, communities and to our economy. And crucially, it is great for nature too.

Our vision as a charity is for a beautiful Wales cared for and enjoyed by everyone.

Beautiful Wales: Keep Wales Tidy Strategy 2022-2030

Beautiful Wales outlines how we will continue to work with Welsh Government, public bodies, partner organisations, community groups and our army of volunteers to deliver a country that we are all proud to call beautiful.

The strategy is a simple one which promises to eradicate litter and waste, set standards for environmental excellence, create and restore green spaces and empower youth on environmental issues. Have a look for yourself at the plan.

Our Values


Proud to care for Wales and our communities


Strength in partnership


Ready to challenge and innovate


Supporting people to be the change


Always considering the impact of our work

Our History

Keep Wales Tidy’s origins can be traced back to the 1950s, when post-war pride in the UK led the way in tackling the ever increasing problem of litter. The Women’s Institutes responded by creating the Keep Britain Tidy group.

Fast forward to 1972, when the Keep Wales Tidy campaign was launched.

It began life as the Welsh Directorate of the Tidy Group until devolution began and in 2005 Keep Wales Tidy became an independent charitable organisation.

Key dates


Blue Flag Award launched in Wales


Eco-Schools programme launched in Wales


Green Flag Award for Parks launched in Wales


Tidy Towns initiative launched in Wales


Single use carrier bag charge introduced in Wales


Keep Wales Tidy celebrates its 40th anniversary


Green Key Award launched across Wales


Long Forest project launched in Wales


Spring Clean Cymru campaign launched in Wales


Caru Cymru movement launched to eradicate litter and waste

An international community

We’re proud to be a member of the Foundation for Environmental Education (FEE). Active across the world, FEE programmes help communities to realise the benefits of sustainable living through education and active learning.

We deliver four FEE programmes in Wales:

View all programmes
Green Key
caru cymru to eradicate waste

Unlocking sustainability in the tourism industry.

Blue Flag
Blue Flag at Llangranog

A world-renowned eco-label trusted by millions around the globe for beaches, marinas and boats.

Happy young person

Environmental education for now and for the future.

Young person with camera

Empowering young people to tell stories about their environment.

Want to know more about Keep Wales Tidy?

Bags of litter collected by volunteers
Learn more about our major projects

Our work
Keep Wales Tidy team together
Speak to a member of our team

Contact us
Meet our Chief Executive Owen

Meet the CEO
Keep Wales Tidy staff working outdoors
Join our team

Work with us

Get in touch to make a difference

*Required fields

Your details*

Additional info

Your enquiry*

What we do with your info