About us

About us

Keep Wales Tidy is the charity committed to working with local communities across Wales to protect our environment now and for the future.

Practically, we know that a good quality environment matters to people and that the benefits can make a real difference to our health, well-being, communities and to our economy. And crucially, it is great for nature too.

Our vision as a charity is for a beautiful Wales cared for and enjoyed by everyone.

Our History

Keep Wales Tidy’s origins can be traced back to the 1950s, when post-war pride in the UK led the way in tackling the ever increasing problem of litter. The Women’s Institutes responded by creating the Keep Britain Tidy group.

Fast forward to 1972, when the Keep Wales Tidy campaign was launched.

It began life as the Welsh Directorate of the Tidy Group until devolution began and in 2005 Keep Wales Tidy became an independent charitable organisation.

Our Vision

Beautiful Wales 2022 -2030 outlines how we will continue to work with Welsh Government, public bodies, partner organisations, community groups and our army of volunteers to deliver a country that we are all proud to call beautiful.

The strategy is a simple one which promises to eradicate litter and waste, set standards for environmental excellence, create and restore green spaces and empower youth on environmental issues. Have a look for yourself at the plan.

Read our Strategy

Our Impact

Each year we publish a report which highlights the positive impact that Keep Wales Tidy, working together with our volunteers, has had on the local environment.

Read our latest Impact Report