Who we are

Keep Wales Tidy is the charity committed to working with local communities across Wales to protect our environment now and for the future.

We have a collective vision of a beautiful Wales cared for and enjoyed  by everybody.

Practically, we know that a good quality environment matters to people and that the benefits can make a real difference to our health, well-being, communities and to our economy.

And crucially, it is great for nature too.

Our Values

Passionate

Proud to care for Wales and our communities

Together

Strength in partnership

Bold

Ready to challenge and innovate

Inspiring

Supporting people to be the change

Responsible

Always considering the impact of our work

Our History

Keep Wales Tidy’s origins can be traced back to the 1950s, when post-war pride in the UK led the way in tackling the ever increasing problem of litter. The Women’s Institutes responded by creating the Keep Britain Tidy group.

Fast forward to 1972, when the Keep Wales Tidy campaign was launched.

It began life as the Welsh Directorate of the Tidy Group until devolution began and in 2005 Keep Wales Tidy became an independent charitable organisation.

Key dates

1987

Blue Flag Award launched in Wales

1994

Eco-Schools programme launched in Wales

2002

Green Flag Award for Parks launched in Wales

2008

Tidy Towns initiative launched in Wales

2011

Single use carrier bag charge introduced in Wales

2012

Keep Wales Tidy celebrates its 40th anniversary

2015

Green Key Award launched across Wales

2017

Long Forest project launched in Wales

2017

Spring Clean Cymru campaign launched in Wales

2021

Caru Cymru launched a movement eradicate litter and waste

An international community

We’re proud to be a member of the Foundation for Environmental Education (FEE). Active across the world, FEE programmes help communities to realise the benefits of sustainable living through education and active learning.

We deliver four FEE programmes in Wales:

View all programmes
Green Key
caru cymru to eradicate waste

Unlocking sustainability in the tourism industry.

Blue Flag
Blue Flag at Llangranog

A world-renowned eco-label trusted by millions around the globe for beaches, marinas and boats.

Eco-Schools
Happy young person

Environmental education for now and for the future.

YRE
Young person with camera

Empowering young people to tell stories about their environment.

Want to know more about Keep Wales Tidy?

Bags of litter collected by volunteers
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Chief Executive Lesley Jones outdoors
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Keep Wales Tidy staff working outdoors
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